Free Website Advertising
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It is a common misconception that webmasters have to pay a lot of money in order to get thousands of page views and visits on their site each day. Actually, a lot of advertising can be done for free, or rather cheaply, if you know where to look.

The easiest and most obvious thing you can do is to submit your site to search engines and directories. It’s best to make manual submissions, because automatic submissions tend to be faulty. Also, just because a search engine isn’t Yahoo or Google, it doesn’t mean that you should ignore it. Some of the bigger search engines work hand in hand with smaller ones in order to build their database. Remember to make a list of which search engines you have already submitted to, because they tend to ignore those who spam or who submit more than once.

You may also look for other sites on the web that are similar to yours in terms of content. By doing so, you can exchange links with them and post in their forums or chat room and this may lead to more visitors on your part. Again, make sure that you do not spam and that you follow the rules and regulations of the site you’re in. Some webmasters may not appreciate competitors getting free advertising on their site.

Since many search engines use bots to crawl through the web and find websites, you may want to make it easier for the bots to find your site for a certain keyword phrase. Although it is a long process that requires a lot of work and patience, it is something you can start doing on your own. You can do this by having your site coded in such a way that is search engine friendly. Make use of the header tags (<h1>, <h2>, etc) properly, as well as tags that define the content or text of your site (<em>,<ul>,<ol>). This will help bots understand which part of your website text is more relevant. Although some say that it is no longer necessary, it may still help to write good META tags. They give the bots a description of your site, as well as some relevant keywords. Search engines also lean towards sites that are updated regularly. Make sure you always have some fresh content ready. Not only is it search engine friendly, it gives your visitors a reason to come back to your site as well.

Once you’ve had your first few visitors, it is important to learn how to make their visits regular. Putting a simple code that allows them to bookmark your site can help them return to it easily. You can also form a small interactive online community for your visitors, and if it’s a well-maintained community they may even return to your site daily. By putting a lot of effort and research into finding and keeping visitors for your website, you may just save yourself hundreds of dollars for advertising costs.

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